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OUR
PRIVACY POLICY

We aim for customer satisfaction – it is one of our core values – and this extends to how we manage your personal data. We want to assure you that we are committed to respecting your privacy and keeping your personal data safe. This Privacy Policy applies to the processing of your personal data when you use our website at www.2412shop.com or www.2412farms.com 

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1. Purpose Of This Policy 

This Privacy Policy describes the personal data we collect, use, and otherwise process about you in connection with your relationship with 2412 Shop as a customer or potential customer. It also explains what your legal rights are in relation to your personal data and how you can exercise them. For example, how you can request a copy of the personal data we hold about you.

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Please take the time to read this Privacy Policy; it is an important document and is intended to assist you in making informed decisions when using our Services. Please read it in conjunction with our Website Terms of Use

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2. Contact Us

We have a Data Protection Office responsible for overseeing questions in relation to data protection. If you have any questions about this Privacy Policy, or want to exercise any of your legal rights, you can contact us by:

  • sending an email to info@2412farms.com

  • calling us on +234 (0) 916 715 2233

  • writing to us at: 1c Idowu Olayinka Close, Agoro United Estate, Sangotedo, Lekki, Lagos, Nigeria

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3. Legal Terms For Using Customer Data

Data protection laws require us to have a lawful basis for processing your personal data. The following lawful bases are the ones which we commonly rely on:

Consent – We may use your consent to process your personal data in certain situations, for example, when you tick a box to receive marketing emails. If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.

Contractual obligations – In certain circumstances, we require your personal data to fulfil our contractual obligations. For example, when you make an online order for home delivery, we’ll collect your delivery details and pass them on to the relevant courier company to fulfil our responsibility to deliver your order. 

Legal compliance – If there is a legal requirement to collect and process your personal data. For example, we may need to share your details with authorities investigating fraud or other criminal activities.

Legitimate interest – In some instances, we will process your personal information to pursue our legitimate interests in a way that would be reasonably expected for our business operations. We make sure we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us

 

4.What Data Do We Collect

We try to make your experience shopping with us a personalised experience for all our customers. As part of this, we want to get the best idea of who our customers are by bringing together data we have about you. We use the information we have compiled to offer you promotions, products and services that are most likely to be of interest and of course rewards for our loyalty scheme members.

4.1  Information that we collected directly from you:
The personal data we collect about you is likely to include:

  • Title

  • Full name

  • Email address

  • Delivery address(es)

  • Billing address

  • Date of birth

  • Telephone number(s)

  • Purchase history

  • Communications with 2412 Shop e.g., with our Customer Services team

  • Payment details

  • Attendance at events, this may include sensitive data such as access or dietary requirements.

  • Survey completion

  • Appointment or reservation booking details

  • Your feedback and product reviews for items.

 

5 How Do We Use Your Information

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5.1  Fulfilment of our Services
We collect and maintain personal data that you submit to us for the purposes of supplying Services (including goods that you have ordered) that you have requested from us via our Sites o 2412Shop is the Data Controller for this data and may collect and process your personal data whether you are interacting with us, on your own behalf or on behalf of any organisation that you represent. This information will also be used to maintain our user databases and to keep a record of how our Services are being used. 

If you attend one of our Stores, we will process personal data about you which you volunteer in connection with the purpose of your visit and any enquiries you may have. Some Services we offer are also subject to separate terms and conditions which will apply to your use of such Services.


2412Shop is the Data Controller for any personal data submitted to us during your use of our Site in the following ways:

  •  When you register for, and access your 2412 Shop account

  • When you make a purchase on one of our Sites, you will be offered the opportunity to use our Guest Checkout path or create an online account. When you register for a 2412shop online account

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We will use your personal data to process your application for a 2412shop online account. Once you are registered, we will process your email address and password to identify you when you log in to your account and access secure areas of our Sites. We will also process your login information so we can administer your account and contact you about your account. 

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Your access to and use of our Sites, including any secure member’s area, is always subject to our Terms and Conditions

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We may analyse the personal data provided to us including sharing this with third parties to help us understand our customers better. 

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5.2 Linking To Our Social Media Sites


If you click on one of the social media links on our Sites or otherwise interact with our social media accounts such as Facebook or Instagram (including interacting with any ‘like’ or similar embedded features on our Sites or social media accounts), we and the relevant social media platform may receive information relating to such interaction and may share your personal data in connection with this purpose.

 

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5.3 Events, Surveys, Competitions, and other Promotions


From time to time, we may invite you to events, take part in surveys, prize draws or to enter competitions for example, for the launch of a new brand or other promotions. These may take place on our site, in person or on our social media accounts. We may process your name and contact information (including email address, postal address, and telephone number, as applicable), social media handle (if relevant), payment details (if relevant), and any other information volunteered by you. We will communicate with you about such opportunities where you have specifically requested to receive information about them, or where we have another lawful basis for sending this information to you. 

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If you attend one of our events, we may use your personal data to record your attendance at the event and for related record-keeping purposes and, if relevant, we may collect and process any dietary requirements or access requirements pertaining to your visit. You may also feature in photographs taken at our events and such photographs may be published.

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Our prize draw, competition and promotions may be subject to separate terms and conditions which you may be required to accept as a condition of entry.

We use the information we collect via surveys, events and other promotions to help us improve the quality of service provided by our personnel and help us to plan future events. We also use other feedback that you provide to us to monitor and improve the quality of our Sites, our Stores and our Services and to assist with the selection of 


Our Site features a “Contact Us” page which invites you to submit general enquiries about our Sites and our Services by email telephone or post. 

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When you make an enquiry, we will collect and process your name, contact information (including email address, postal address, and/or telephone number) and any other personal data you volunteer that is relevant to your enquiry. We use this information to manage and respond to your enquiries and requests.

We also record (including voice recordings of telephone conversations) and use the information referred to above to train and monitor our personnel so that they can effectively deal with enquiries. 

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5.4 Our Shopping Services
In order to provide a good level of customer service, we offer a variety of shopping services  remotely such as over the telephone or online through our Site.  For example, customers can place orders over the telephone

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Orders placed over the telephone will involve personal data such as your name, billing and delivery address as well as payment details being collected. 
 

Where you have given your consent or where we have identified an alternative lawful basis for processing, we use cookies, log files and other technologies to collect personal data from the device and software that you use to access the Sites. This includes the following:

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  • an IP address to monitor Sites traffic and volume;

  • a session ID to track usage statistics on our Sites;

  • information regarding your personal or professional interests, demographics, buying habits, experiences with our products and contact preferences. 

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Our Sites (including our app) contain cookies, web beacons, and pixel tags (“Tags”). Tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. If you click on an e-mail that contains a Tag, your contact information may subsequently be cross-referenced to the source e-mail and/or the relevant Tag.

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In some of our e-mail messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.

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This information is used to create profiles and insights about our visitors’ browsing and shopping habits and the shopping habits of our other customers. 

By using this information, we can measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn what pages of our Sites are most attractive to our visitors, which parts of our Sites are the most interesting and what kind features and functionalities our visitors like to see. 

 

5.5 Marketing Activities
So that we can keep improving our service, we may use your previous spending behaviours, selected marketing interests and other information we have collected about you to provide bespoke marketing communications personalised to you. Communications will include press releases and information on events and upcoming campaigns, as well as general information about 2412 shop.

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5.6 Sharing Your Data

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We will share your personal data with the following categories of third parties:

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  • Credit card companies and other payment providers – to help us process payments and refunds. This may include , PayPal, WorldPay, American Express, Visa, MasterCard and other merchants

  • Retail logistics providers – to help us manage our stock and fulfil orders. 

  • Customer compliance providers – to comply with anti-money laundering obligations for high value transactions. 

  • Delivery and courier companies – to deliver products and process returns

  • Third-party events service providers and specialists - that are assisting us with the operation and administration of events or customer relationship management and administration of competitions, prize draws and other promotions.

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5.7 Use of Cookies And Other Technologies

We use cookies and similar technologies on our Sites and in our emails that may collect your personal data to enhance and personalise your online experience. Cookies are text files that gather small amounts of information, which your device stores when you visit a website or use an app. Some cookies are essential and required for the operation of the website, including retaining items in your online shopping bag, recognising that you are signed in to your “My 2412 Shop account”, establishing the relevant currency, language and country settings for your session.

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Other cookies and technologies such as pixel tags and JavaScript may be used for analytic purposes to help us understand more about your visit to our site, such as how regularly you visit the site and how long you spend on it. This helps us to improve, maintain and understand our site visitors’ journeys. Where applicable, some of this information may be shared with our third parties, such as Meta and Google to give them an insight into website visitor information. This includes ensuring that the ads you see online, including other selected websites are more relevant to you and your interests. This is based on you providing your consent to advertising cookies. 

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5.8 Retention of Data

We only keep your data for as long as is necessary to fulfil the purpose for which it was collected, to comply with any legal, regulatory, or reporting obligation, to prevent fraud or to resolve disputes.

We have a company retention policy in place which specifies how long we will retain your personal data for. We actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or customer need for it to be retained.

If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future.

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5.9 Personal Data Relating to Children

Our products and services are aimed at customers who are ages 16 or over. We do not knowingly collect personal data from children under the age of 16, and we encourage all parents and legal guardians to supervise children’s use of the internet.

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5.10 Your Legal Rights

We are committed to ensuring you remain in control over the personal data we hold about you and that you know what your legal rights are. Under data protection laws, you have the following rights:

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5.10.1 Access to your personal data

This is also known as a subject access request, whereby you have the right to request a copy of the personal data we hold about you. Please note, certain information may be excluded from your request as we also have an obligation to protect other individuals’ personal data, and we may need to withhold information for legal or business purposes. Please note, we may use third parties to assist us with this request.

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5.10.2 To edit and update your personal data

You have the right to request that your personal data is rectified if it is inaccurate, outdated, or incomplete.

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5.10.3  To have your personal data erased

You have the right to request that your personal data is erased. However, this is not an absolute right and only applies in certain circumstances. For example. The law may require us to keep some types of personal data for a specific period. 

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5.10.4 To restrict the processing of your personal data

You have the right to request the restriction or suppression of your personal data. However, this is not an absolute right and only applies in certain circumstances. When processing is restricted, we will continue to store your personal data, but we will not use it.

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5.10.5 Data portability

You have the right to request that we transfer your personal data from one organisation to another or to give it you (in a structured, commonly used and machine-readable format). This right only applies to personal data that you have provided to us and is held electronically.

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5.10.6 To object to your personal data being used

You have the right to ask us to stop using your personal data at any time. We will stop this processing if:

  • we are relying on our own or someone else’s legitimate interests to process your personal data and we cannot demonstrate compelling legal grounds to continue processing; or

  • we are processing your personal data for the purposes of direct marketing.

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5.10.7 Automated decision-making and profiling

You have the right not to be subject to a decision when it is based on automatic processing, including profiling (where no human has reviewed the outcome and criteria for a decision) and it produces an adverse legal effect or significantly affects you. 

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5.10.8 To withdraw consent

If we rely on your consent as our legal basis for processing your personal data, you have the right to withdraw that consent at any time.

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5.10.9 Exercising these rights:
You may exercise your rights at any time by contacting our team info@2412farms.com

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5.11 Changes To Privacy Policy

We regularly review this privacy Policy to ensure that we are always transparent about the ways in which we use your personal data, and that it accurately reflects our business practices, applicable laws and regulations.

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The most up to date Privacy Policy will always be available on our website to ensure that you are always aware of how we use your personal data.

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